


We are a team of food & sport lovers, and everyday busy people who believe that snacks shouldn’t be a compromise between taste and nutrition. With backgrounds in product development and innovation, nutrition and business, we came together to create Reify Nutrition: a new way of snacking that’s clean, nutritious, and truly delicious.
Everywhere we looked, existing "healthy snacks" were sweet, with aisles dominated by products full of sugar, empty calories and stomach-churning ingredients. Too sweet, too artificial, simply boring.
This is why we created healthy savoury options!
Our goal is simple: to change the rules of snacking!
We’re proving that a snack can be savoury, satisfying, and full of flavour, while high in protein and fibre, low in sugar and saturated fat. And even plant-based!
Whether it’s after a workout, in the middle of a hectic day, or just when you want something tasty on the go, Reify Nutrition is ready to fuel you.

Paul
For many years, Paul has been obsessed with revolutionising nutrition.
Half French, half Kiwi, with an accent you can’t miss, he's passionate about sports… and savoury food. The problem? The market was all sweet. The solution? Create Reify Nutrition and develop the first-ever delicious and nutritious savoury protein bar. 💥
Geoffrey
Always two steps ahead, Geoffrey is the one who turns good ideas into real action plans. Coming from the tech world, he loves crunching numbers as much as he loves crunching through a workout. His superpower? Finding ways to double the impact… without doubling the calories. 📈💪
Sabrina
Drawing from a blend of French and Japanese roots, Sabrina has spent 15 years in the food industry, working across Europe, Asia, and the U.S. She's on a mission to spark a snack revolution with a goal to prove that nutritious food can also be a pleasure to eat.
Spoiler: mission accomplished. ✨